“Derech Kala”

“The Easy Way” — a multidisciplinary center for protection in divorce and guardianship proceedings — was founded with the goal of helping families navigate difficult crises in a much easier way.
As part of the brand’s core message, “The Easy Way,” the webpage was designed with a line running along its length, gradually drawn as you scroll. This creates the feeling of moving along a path while reading, reinforcing the business’s central message and narrative.