Branding for a personal training business for women specializing in one-on-one training for the general public, especially for postpartum women.
A business whose owner is all one huge heart and it was so important to us to express this through the branding. Feminine, soft, flowing branding but with lots of dynamism, with a muscle icon that also contains the shape of a pregnancy belly.
A branding process that includes logo design, graphic language, social media materials and printing.
